As a consumer, it can be difficult to choose from among the many different brands and blends of rum available on the market. Picking a prize-winning bottle will help you get the best. If a product has received an award from a recognised tasting institution, you can be sure that it is a quality product that has been tasted and approved by independent experts. In the end, however, what’s most important is that YOU like the product. That’s why you can taste the products offered at most A.H. Riise dealers.

Spirit tastings are typically conducted blind, so that tasters cannot assess the spirits on the basis of prior knowledge of a particular brand. A judging panel may be made up of several hundred experts to ensure a fair and objective evaluation. Most taste institutes use the same five criteria for analysis: First Impression, Vision, Olfaction, Taste and Final Sensation.